Michael M Kaiser
Author
Publisher
Brandeis University Press
Pub. Date
[2013]
Language
English
Description
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the...
Author
Publisher
Brandeis University Press
Pub. Date
c2010
Language
English
Description
"Michael Kaiser is very competent and far-sighted in dealing with the extremely complicated economic and organizational aspects of performing arts institutions, especially in this period of grave crises. In my capacity as General Director of Washington National Opera, which makes its home at the Kennedy Center, I have worked with Michael, the Center's President, and I share his approach to running not-for-profit arts organizations. I recommend his...
