The Content Pool: Leveraging Your Company's Largest Hidden Asset
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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(
    [year] => 2012
    [artist] => Alan J. Porter
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781457182624_270.jpeg
    [titleId] => 12341463
    [isbn] => 9781457182624
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Content Pool
    [demo] => 
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        )

    [pages] => 246
    [children] => 
    [artists] => Array
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            [0] => stdClass Object
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                    [name] => Alan J. Porter
                    [artistFormal] => Porter, Alan J.
                    [relationship] => AUTHOR
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    [genres] => Array
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            [0] => Business & Economics
            [1] => Computers
            [2] => Document Management
            [3] => Leadership
            [4] => Strategic Planning
        )

    [price] => 2.29
    [id] => 12341463
    [edited] => 
    [kind] => EBOOK
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    [upc] => 
    [synopsis] => All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.
Inside the Book
Identifying Your Content
Organizing Your Content
Managing Your Content
Leveraging Your Content
The Case for a Chief Content Officer
Bibliography and Index.
    [url] => https://www.hoopladigital.com/title/12341463
    [pa] => 
    [subtitle] => Leveraging Your Company's Largest Hidden Asset
    [publisher] => XML Press
    [purchaseModel] => INSTANT
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