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"Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business--low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone--and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, Be a Direct Selling Superstar,...
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"The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now hes at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success...
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"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and...
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This book integrates social media, search engine optimization, and content marketing to create a more targeted and direct approach to online marketing, providing a practical model for companies, large and small, to create successful and scalable digital marketing programs.
The world of SEO, social media, and content marketing can be overwhelming, but Optimize helps businesses attract, engage, and retain more customers in a way that makes sense: by...
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"Altar to an Erupting Sun is a near-future story of one community facing climate disruption in the critical decade ahead. Rae Kelliher is a veteran environmental activist and pioneer in the death-with-dignity movement. Facing a diagnosis of terminal illness, she engages in a shocking suicide murder, taking the life of an oil company CEO for his role in delaying responses to climate disruption. Seven years later, Rae's friends and family gather at...
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Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a thirty-five-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party...
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"Propelled by the belief that government has slipped out of the hands of ordinary citizens, a surging wave of populism is destabilizing democracies around the world. As John Matsusaka reveals in Let the People Rule, this belief is based in fact. Over the past century, while democratic governments have become more efficient, they have also become more disconnected from the people they purport to represent. The solution Matsusaka advances is familiar...
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What are our responsibilities in the face of injustice? How far should we go to fight it? Many would argue that as long as a state is nearly just, citizens have a moral duty to obey the law. Proponents of civil disobedience generally hold that, given this moral duty, a person needs a solid justification to break the law. But activists from Henry David Thoreau and Mohandas Gandhi to the Movement for Black Lives have long recognized that there are times...
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Long before there was VHS versus Betamax, Windows versus Macintosh, or Blu-Ray versus HD-DVD, the first and nastiest standards war was fought between alternating current (AC) and direct current (DC).
AC/DC tells the little-known story of how Thomas Edison bet wrong in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between
...Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription...
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Penguin Press
Pub. Date
2019.
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English
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"A crucial new big-picture framework that answers the question of how liberty flourishes in some states but falls to authoritarianism or anarchy in others--and explains how it can continue to thrive despite new threats"--
The most fundamental definition of liberty is that people are free from violence, intimidation, and other demeaning acts. Acemoglu and Robinson examine how and why human societies have achieved liberty-- or failed to achieve it....
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"Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma,...
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Getting an increasing flow of new patients, enough to grow a weight-loss practice has been nothing but an expensive and frustrating challenge for most weight loss clinics. The promise of using social media for weight loss centers to increase profitability has been the marketing scam of the century, until now. With this step-by-step roadmap, doctors can take matters into their own hands and learn the ins and outs of video marketing, getting patient...
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Español
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Esta obra estudia todos los aspectos relacionados con la gerencia de marketing, consta de diez capítulos y está dividido en tres partes. la primeera se centra en los aspectos estratégicos del marketing; la segunda analiza los aspectos tácticos y la mezcla de mercadeo; y la tercera presenta las perspectivas de la administración del marketing estratégico que las empresas deben tener en cuenta para lograr resultados exitosos en diversos contextos...
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Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion...
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Discover the transformative power of inbound strategies that turn strangers into loyal customers. Stay ahead of the curve with insights into the evolving landscape of inbound marketing and future trends shaping the industry. In this comprehensive guide, you'll explore the fundamentals of inbound marketing, from defining its methodology to understanding its immense benefits. Learn how to craft compelling content that resonates with your audience and...
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Baby boomers continue to be the most powerful consumers in the marketplace, regardless of the economic climate, and will be for many years to come. Additionally, boomers are deeply engaged with interactive media, making online marketing channels an effective and efficient method to connect with these consumers. Positioning your brand to meaningfully engage baby boomers online is key to producing results reflective of this influential consumer group....
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Domains 360 provides a road map for success, offering not just an explanation of why domain names are so important to the digital ecosystem or how anyone can profit from an investment in them, but also incredibly practical guidance on how to choose them and powerful insights on ways in which you can make the most of domain name assets while they are under your control. The domain name space is an exciting one, full of potential and opportunity, and...
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