Learn how small, everyday actions can conserve energy sources, reduce your carbon footprint, and even save money in the process. This program deciphers 'green' marketing claims and labels such as 'Energy star', 'DfE', renewable and sustainable. We illustrate eco-friendly ways to buy, prepare, store and dispose of food, and explore methods of saving water, reusing and recycling and trashing trash. Also learn about environmentally friendly clothing...

" We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every...

From the Publisher: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible; Easily turn your customers, suppliers, and even competitors into your unofficial sales force; Understand how to turn business acquaintances into powerful joint-venture partners; Cut your advertising budget and build revenues using...

"An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing"--Amazon.com.