"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now...

"Examines the use of scenario planning in the fields of security and emergency preparedness, energy, and health by analyzing practices at the National Emergency Authority in Israel, the World Health Organization's Regional Office for Europe, and the World Energy Council"--

Fully revised, this new edition features new perspectives, reflects the best academic thinking, & has strengthened correlation with new research. Chapter content remains solidly mainstream & balanced, mirroring the pragmatism of real-world strategic thinking.

"This book provides practitioners, educators, and students with examples of the successes and failures in the implementation of strategic information systems in organizations"--Provided by publisher.

"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified...