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English
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Get the Summary of Joe Coulombe's Becoming Trader Joe in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people...
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